How SEO Can Feed The Top, Middle, & Bottom Funnel

Almost every search engine optimization campaign is focused on driving traffic to increase direct sales. Admittedly, I am constantly looking at organic traffic conversion reports in Google Analytics. Nothing is wrong with this strategy but why should organic traffic be limited in the sales funnel? It shouldn’t. So, let’s take a look at the entire sales funnel and discover how to target the three primary sections of the funnel: Awareness, Research, and Decision.

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Keyword Research Content Map
Billiard Balls - Hit Your Target

Prioritizing Keyword Research For Conversion

When conducting keyword research, most SEOs seek out the keywords that have the highest traffic potential along with the lowest level of difficulty. This usually includes a series of long-tails keywords that, at times, can seem either slightly off-topic or nearly duplicate. In the days of SEO-past, this turned into spinning variations of the same keyword…

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Yelp SERP Feature on Google

Google Adds Yelp Guaranteed Results Featured Snippet

After analyzing the shift in various SERP (search engine result page) features over the last several days, I noticed that a certain segment of local searches showed an odd bump in list style featured snippets. I replicated the search and it looks like Google is now rolling out top results from Yelp on limited mobile searches.…

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Googles Interesting Finds SERP Featrue

Google’s Interesting Finds SERP Feature

Last night I was, as usual, doing a round of searches to see what might pop up. My ears perked up a bit when I saw this SERP feature that I have not noticed before that was titled “Interesting Finds”. Doing some like searches, I only saw this SERP feature show up a couple of other…

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Winning a Featured Snippet

How To Optimize a Webpage For Featured Snippets

Targeting featured snippets is a great way to fast-track your web page to outrank the top position. These “zero placements” are listed above the organic results 96% of the time. In fact, from April ’17 to November ’17 there has been an estimated 50% increase is featured snippets showing in search results. The one major…

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Google Update

Google Algorithm Update – March 2018

Over the last few of weeks, there have been a bit of live testing and algorithm updates from Google. What’s been updated, what was tested, how does this affect your ranking, and what does this mean for the future? I’ll be answering these questions and some helpful words of advice on what you can do…

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How Long Should My Content Be To Get Top Search Engine Placement?

As of writing this article, there have been mixed opinions as to how much content a page should have to get top search engine placement. Several articles have appeared that state a page should have a certain number of words to rank on the first page. These types of statements are usually based on a…

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