Search Engine Optimization

Authority
What is Domain Authority?

Domain Authority is a search engine optimization metric that attempts to determine the likelihood, on a scale from 0 to 100, of a website ranking high in SERPs (search engine results pages) based on a domain’s backlink profile. The name was coined by Moz and derived from Google’s PageRank. Other companies,...

Search Engine Optimization and Conversion Rate Optimization
How Does Local SEO Work?

Local SEO is the method of optimizing a local business for location-specific organic search engine results, map listings, Google My Business, Bing Local and other local-specific search engine results. The basic idea of how this is accomplished is a mixture of traditional SEO tactics with proximity, local citations, online ratings, and specific...

What Does SEO Stand For?

SEO stands for “Search Engine Optimization”.  At it’s most basic form, it is the practice of making adjustments online to optimize the presence of a website on a search engine. Think: Getting top placement on a search engine’s results without having to buy a paid placement. Paid vs Organic Search Engine...