Search Engine Optimization

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Keyword Research Content Map
How SEO Can Feed The Top, Middle, & Bottom Funnel

Often, a search engine optimization campaign has the focus of driving traffic for the purpose of creating direct sales. Admittedly, I am constantly looking at organic traffic conversion reports in Google Analytics. In my previous article, I even wrote how to specifically research keywords that convert into sales. Nothing is wrong with this strategy, but…

Billiard Balls - Hit Your Target
Prioritizing Keyword Research For Conversion

When conducting keyword research, most SEOs seek out the keywords that have the highest traffic potential along with the lowest level of difficulty. This usually includes a series of long-tails keywords that, at times, can seem either slightly off-topic or nearly duplicate. In the days of SEO-past, this turned into spinning variations of the same keyword…

Yelp SERP Feature on Google
Google Adds Yelp Guaranteed Results Featured Snippet

After analyzing the shift in various SERP (search engine result page) features over the last several days, I noticed that a certain segment of local searches showed an odd bump in list style featured snippets. I replicated the search and it looks like Google is now rolling out top results from Yelp on limited mobile searches.…

Googles Interesting Finds SERP Featrue
Google’s Interesting Finds SERP Feature

Last night I was, as usual, doing a round of searches to see what might pop up. My ears perked up a bit when I saw this SERP feature that I have not noticed before that was titled “Interesting Finds”. Doing some like searches, I only saw this SERP feature show up a couple of other…

Winning a Featured Snippet
How To Optimize a Webpage For Featured Snippets

Targeting featured snippets is a great way to fast-track your web page to outrank the top position. These “zero placements” are listed above the organic results 96% of the time. In fact, from April ’17 to November ’17 there has been an estimated 50% increase is featured snippets showing in search results. The one major…

Google Update
Google Algorithm Update – March 2018

Over the last few of weeks, there have been a bit of live testing and algorithm updates from Google. What’s been updated, what was tested, how does this affect your ranking, and what does this mean for the future? I’ll be answering these questions and some helpful words of advice on what you can do…

How Long Should My Content Be To Get Top Search Engine Placement?

As of writing this article, there have been mixed opinions as to how much content a page should have to get top search engine placement. Several articles have appeared that state a page should have a certain number of words to rank on the first page. These types of statements are usually based on a…

Multidimensional Cornerstone Ecommerce
What Are Cornerstone Pages?

Cornerstone pages, in search engine optimization, are also commonly known as hub pages, pillar, or peaks. Regardless of the word used, a cornerstone page is a primary page on your website. They can be main site categories, specific service pages, or articles of high importance that you would want to rank well in search engines.…

What is Page Authority?

Similar to Domain Authority, Page Authority is a search engine optimization metric to determine the likelihood, from 1 to 100, of your web page attaining a high ranking in the SERPs (search engine results pages). The term was coined by Moz and derived from a granular version of Google’s PageRank. Other companies, such as aHrefs, maintain…

Authority
What is Domain Authority?

Domain Authority is a search engine optimization metric that attempts to determine the likelihood, on a scale from 0 to 100, of a website ranking high in SERPs (search engine results pages) based on a domain’s backlink profile. The name was coined by Moz and derived from Google’s PageRank. Other companies, such as aHrefs and…