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Authority
What is Domain Authority?

Domain Authority is a search engine optimization metric that attempts to determine the likelihood, on a scale from 0 to 100, of a website ranking high in SERPs (search engine results pages) based on a domain’s backlink profile. The name was coined by Moz and derived from Google’s PageRank. Other companies, such as aHrefs and…

Search Engine Optimization and Conversion Rate Optimization
How Does Local SEO Work?

Local SEO is the method of optimizing a local business for location-specific organic search engine results, map listings, Google My Business, Bing Local and other local-specific search engine results. The basic idea of how this is accomplished is a mixture of traditional SEO tactics with proximity, local citations, online ratings, and specific local on-page optimization. Traditional…

What Does SEO Stand For?

SEO stands for “Search Engine Optimization”.  At it’s most basic form, it is the practice of making adjustments online to optimize the presence of a website on a search engine. Think: Getting top placement on a search engine’s results without having to buy a paid placement. Paid vs Organic Search Engine Traffic When someone, such…

Google Hackathon Badge
Google Mobile Speed Hackathon – Los Angeles

While working for Wilshire Law Firm our team had the privilege of being invited to Google’s Mobile Speed Hackathon. The premise is simple: Take a web page and make it load as fast as you can. Now, one could easily do this by only loading a blank gqzipped page from a CDN, but that’s not…