Bridging The Gap Between Search & Conversion

I’m sure this will be the first of many posts that I make on the topic of machine learning. It is fascinating what can be done with the current technology. Plus, the anticipation of what is to come over the next couple of years as we see assistive application creation grow like never before. Approaching…

All too often in sales training, we are taught to focus on getting the potential client to say “yes” to the offer. Little tricks, like getting someone to say yes three times to small and insignificant questions, will open the customer up to be more likely to say yes when you want it. You suppose…

How Titles Affect Rank and Click-Thru Rate Title tags are most known for comprising the clickable link on a search engine results page (SERP). It stands to reason that the text displayed as a link on a SERP will have a massive effect on the clickthru rate. If you’re searching for “buy blue jeans” and…

Last week, Google announced in a blog posting that they are rolling out a significant update. They are naming the update the “Helpful Content Update” to demote… err… tackle content created to trick Google instead of being written for people. We continually update Search to make sure we’re helping you find high quality content. Next…

There is often a disparity between what one should do to achieve top placements on Google and what will increase the conversion rate of a page. I see this from title tag to content and internal linking. For marketers, it may make more sense if conversion rate or similar cues were a more significant weighted…